Ikea tackles DIY issue for mega store debut

KUALA LUMPUR: Swedish furniture retailer Ikea will step up marketing activities in Malaysia ahead of the opening of a mega store near the Malaysian capital, its third largest outlet in the world, in August 2003.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features