IKEA selects Ogilvy pairing in China

SHANGHAI - The pairing of OgilvyOne and Ogilvy PR have landed the IKEA China account for the Swedish furniture giant's living range category, after three rounds of presentations, beating at least two other agency combinations in the process.

by | 02/17/2008

The first Ogilvy-led campaign will break in September 2008.

The Ogilvy double act will provide consulting and creative services for digital communication, direct marketing, in-store communication, print and PR.

IKEA selects Ogilvy pairing in China

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