Ikea Netherlands is rolling out a video featuring a different product every day for the year on the Ikea website and YouTube. The campaign launched this month and already has 29 videos.
Each 15-second video adds a touch of humour to everyday scenarios. The videos are in Dutch but offers online translations of the descriptions tagged at the bottom of the video.
Credits:
Project Everyday is different
Client Ikea Netherlands
Creative agency Lemz Amsterdam
Creative director Remco Marinus
Art directors Daniel te Lindert, Wendy Deun, Luiz Risi
Copywriters Robin Stam, Monique Gerritsen
Production company Cake
Director Albert-Jan van Rees
Exposure Online
