IHT to launch new ad campaign next month

<p>The International Herald Tribune has released details of its new </p><p>advertising campaign, which will be appearing in Asia from April and has </p><p>appeared in Europe since February. </p><p><BR><BR> </p><p>The new work, developed by Bagshawe Leahy Creative Communications, will </p><p>run as outdoor, press and point of sale in key Asian markets as well as </p><p>in selected pan regional titles. </p><p><BR><BR> </p><p>"The new branding device delivers, in one word, the dream combination in </p><p>visual communication: headline, brand name, and call to action", said </p><p>IHT creative and communications manager Piers Warburton. </p><p><BR><BR> </p><p>The new IHT work builds on what is widely regarded as the highly </p><p>successful branding work developed by the IHT's previous agency, Willox </p><p>Ambler Rodford Law (WARL). </p><p><BR><BR> </p><p>The use of yellow and the strapline "The World's Daily Newspaper" is </p><p>retained. </p><p><BR><BR> </p><p>"The values, content and relevance of the IHT are intrinsically modern </p><p>and quite unique in international publishing," said IHT acting managing </p><p>director for Asia-Pacific Randy Weddle. </p><p><BR><BR> </p><p>"We wanted to bring that story to a new audience using a fresh visual </p><p>language. Demographically speaking, our readers are quite similar to </p><p>those of the other international quality newspapers. </p><p><BR><BR> </p><p>"What makes them different, however, is the way they think and this </p><p>directly affects the business and personal decisions they make. </p><p><BR><BR> </p><p>"Our new advertising captures this distinction in exactly the way that </p><p>the content of our paper does." </p><p><BR><BR> </p>