The move is part of a global alignment of ICI's owner AkzoNobel, the world’s largest paint and coatings manufacturer, into BBDO Worldwide.
Samie Cashmiri, business manager of ICI Vietnam, said, "There are exciting times ahead for our business as we launch our new corporate identity. This will be the beginning of a new and rewarding partnership.”
Samie Cashmiri, business manager of ICI Vietnam, said, "There are exciting times ahead for our business as we launch our new corporate identity. This will be the beginning of a new and rewarding partnership.”
David Dahan, regional planning director of BBDO Singapore, added: “BBDO has established a strong relationship with ICI regionally and globally. We are delighted they have decided to build on this relationship and put their trust into BBDO Vietnam.”
