In her new role, Szentirmay, who has worked in healthcare advertising across disciplines and portfolios including pharmacy, consumer and Rx, will work to continue building McCann’s healthcare business in Thailand.
She succeeds Krishnan Srinivasan, who is transferring to McCann Worldgroup Johannesburg to lead McCann Healthcare in South Africa.
Monica White, chief executive of McCann Worldgroup Thailand, said Szentirmay’s track record in healthcare communication is "extremely impressive".
She said, “With her abundant experience and enthusiasm I know she can’t wait to come onboard and help bring McCann Healthcare to the next level. I am very excited at the prospect of working with her.”