George Patterson Bates and Whybin Lawrence TBWA had also pitched for the business. IAG's brands NRMA Insurance, SGIO and SGIC, which will all move to M&C Saatchi, will help to further pad the agency's billings
after the $70 million Woolworths account win last month from Leo
Burnett.
Marketforce was the incumbent for SGIO and SGIC.
IAG chief executive officer, Mike Hawker, said M&C Saatchi was selected
on the strength of its strategic and creative track record.
Saatchi chief executive officer, David Ansell, added: "We're disappointed by
their decision given the immense contribution we have made over such a
long period, including the most successful demutualisation programme in
Australia. That said, we're now available to 'help' other organisations
build their brands."
