The IAB, which currently exists independently in other countries, was developed to raise the profile of and ultimately expand the digital industry in Singapore and the region to the scale seen in other worldwide markets.
The founding members of the Singapore organisation are: Admax Network, Aktiv Digital, Alcatel-Lucent, Blue, dgm, Digital Direction, DMG World Media, Friendster, Golden Village, iHub Media, inSing.com, MediaCorp, Microsoft Advertising, neo@ogilvy, Nielsen Online, Nokia, Pixel Media, Qais Consulting, Singapore Press Holdings, Starcom Media Worldwide, Third Space Asia, Universal McCann, Yahoo South East Asia and ZenithOptimedia.
The founding members of the Singapore organisation are: Admax Network, Aktiv Digital, Alcatel-Lucent, Blue, dgm, Digital Direction, DMG World Media, Friendster, Golden Village, iHub Media, inSing.com, MediaCorp, Microsoft Advertising, neo@ogilvy, Nielsen Online, Nokia, Pixel Media, Qais Consulting, Singapore Press Holdings, Starcom Media Worldwide, Third Space Asia, Universal McCann, Yahoo South East Asia and ZenithOptimedia.
According to an organisation release, these members share a "vision is of an interactive industry that delivers 20 per cent of all marketing expenditure by 2020".
“The IAB welcomes all members who are keen to get involved and passionate about developing the interactive industry in Southeast Asia,” said Nick Fawbert (pictured), managing partner of Third Space Consulting and IAB spokesman. General membership will be available from 1 August.
The group will formally announce its induction today at ad:tech Singapore.
