IAA confirms Murdoch, Shea as headliners for June event

<p>BSkyB managing director Elizabeth Murdoch and Nato spokesman Jamie </p><p>Shea have been confirmed as headline speakers at the forthcoming London </p><p>2000 Congress, organised by the International Advertising </p><p>Association. </p><p><BR><BR> </p><p>Other speakers in the line-up are Playboy Enterprises chairman Christie </p><p>Hefner, WPP group chief executive Martin Sorrell, MIT Media Lab director </p><p>Professor Nicholas Negroponte, Pearson chief executive Marjorie Scardino </p><p>and Body Shop founder Anita Roddick. </p><p><BR><BR> </p><p>More than 2,500 delegates are expected to attend the three-day </p><p>conference, which takes place at the Queen Elizabeth II Conference </p><p>Centre in London from June 6-9. </p><p><BR><BR> </p><p>Chaired by Sir Dominic Cadbury, the congress will address the key themes </p><p>of creativity, technology, culture and ethics within the communications </p><p>industry. </p><p><BR><BR> </p><p>Creativity in the emerging markets of Asia, the Middle East and Africa, </p><p>as well as how to win over an increasingly powerful gay market, will </p><p>also be covered. </p><p><BR><BR> </p><p>"We want this to be the congress that people will (still) talk about in </p><p>five years' time," said London 2000 Congress programme director David </p><p>Abraham, also COO of St Lukes. </p><p><BR><BR> </p><p>"This won't just be a congress, but a debate about the future of the </p><p>industry." </p><p><BR><BR> </p><p>An exhibition will also run alongside the congress, divided into three </p><p>main sections: culture and ethics; creativity; and technology. </p><p><BR><BR> </p><p>Due to an overwhelming response within the technology area, the size of </p><p>the exhibition has been expanded and limited space is still </p><p>available. </p><p><BR><BR> </p><p>"We are honestly amazed at the amount of interest we have had from those </p><p>who want to exhibit at the congress," said London 2000 Congress </p><p>executive director Archie Pitcher. </p><p><BR><BR> </p><p>"What also surprises us is the type of exhibition people want to </p><p>build. </p><p><BR><BR> </p><p>They are truly creative and very exciting." </p><p><BR><BR> </p><p>Delegate registration is available through the official website, which </p><p>can be found at www.iaalondon2000.co.uk. </p><p><BR><BR> </p>