IAA confirms Murdoch, Shea as headliners for June event

BSkyB managing director Elizabeth Murdoch and Nato spokesman Jamie Shea have been confirmed as headline speakers at the forthcoming London 2000 Congress, organised by the International Advertising Association. Other speakers in the line-up are Playboy Enterprises chairman Christie Hefner, WPP group chief executive Martin Sorrell, MIT Media Lab director Professor Nicholas Negroponte, Pearson chief executive Marjorie Scardino and Body Shop founder Anita Roddick. More than 2,500 delegates are expected to attend the three-day conference, which takes place at the Queen Elizabeth II Conference Centre in London from June 6-9. Chaired by Sir Dominic Cadbury, the congress will address the key themes of creativity, technology, culture and ethics within the communications industry. Creativity in the emerging markets of Asia, the Middle East and Africa, as well as how to win over an increasingly powerful gay market, will also be covered. "We want this to be the congress that people will (still) talk about in five years' time," said London 2000 Congress programme director David Abraham, also COO of St Lukes. "This won't just be a congress, but a debate about the future of the industry." An exhibition will also run alongside the congress, divided into three main sections: culture and ethics; creativity; and technology. Due to an overwhelming response within the technology area, the size of the exhibition has been expanded and limited space is still available. "We are honestly amazed at the amount of interest we have had from those who want to exhibit at the congress," said London 2000 Congress executive director Archie Pitcher. "What also surprises us is the type of exhibition people want to build. They are truly creative and very exciting." Delegate registration is available through the official website, which can be found at www.iaalondon2000.co.uk.

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