Hyperfactory joins ADMA board

The Hyperfactory, award-winning producer of world class interactive mobile initiatives promoting connectivity between people and brands, has joined the board of the Asia Digital Marketing Association, which represents the interests of the digital marketing industry within Asia. The Hyperfactory's recent work includes a campaign for Adidas promoting the Real Madrid Tour, a voting initiative centered around the Two Way TV coverage of the UEFA cup, and a integrated viral campaign for Vidal Sassoon.