Hyatt calls for 'chemistry' meetings as part of global pitch

HONG KONG - Hyatt will meet with Euro RSCG and JWT Asia-Pacific for a series of chemistry meetings in the next two to three weeks as part of its US$40 million global review.

Although it’s believed a final date has yet to be confirmed, the meetings will take place in the run-up to the agencies’ final presentations in New York, set down for the end of June.

Domestic incumbent agency Cramer-Krasselt’s portion of the business is not included in the review, which will also see the selected network take on responsibilities for the Hyatt’s 50th anniversary campaign.

Hyatt operates more than 270 properties in 44 countries globally.