The 'Work more' campaign, created by Creative Juice\G1, follows the same format as phase one, entitled 'Work', which was launched last November. While 'Work' focused on a special promotional rate during working hours, 'Work more' promotes the same special rate, available 24 hours a day.
The campaign targets upwardly mobile young professionals with two TV spots featuring the two nerdy characters introduced in 'Work'. This time, the male character has become a kung fu pro and the female a hiphop diva, in a desperate attempt to become more trendy. The key message is that it doesn't matter what a person does for a living. The package available through DTAC Work More is open to everyone.
"We brought back the amusing characters from the 'Work' campaign to communicate the message that you don't need any special talents to enjoy the benefits of the 'Work More' package," said Khambhu Hutasankas, executive creative director, Creative Juice\G1.
The campaign will run for two months on terrestrial TV.
Humour sharpens latest DTAC spots
Leading Thai telco DTAC has unveiled the second phase of a TV campaign for its post-paid brand, Work.