HONG KONG Supermarket chain Wellcome has rolled out a range of Kuhn Rikon lifestyle products - part of a new redemption programme - with a humorous through-the-line ad campaign.
Created by McCann Erickson Guangming in collaboration with Film Factory's Cockroach, the spots demonstrate the unique Swiss philosophy of healthcare. In one TVC, a husband and wife take on germs and dirt gangster-style with a steam cleaning gun.
"Swiss philosophy is both practical and inspiring. The campaign we created needed to reflect this 90 per cent clockwork, 10 per cent 'cuckoo' approach to design,"said McCann VP and ECD Spencer Wong.
Kuhn Rikon's lifestyle products range from health tools to kitchen accessories.
"Kuhn Rikon'd innovative and stylish healthy lifestyle range was a natural fit,"said Diane Chiu, group marketing manager, Wellcome. "We want to demonstrate to our customers that healthy living does not have to be dull."
To further extend the reach of the Kuhn Rikon healthy lifestyle products, Wellcome leverage the strength of its redemption programme by offering customers the chance to continue to redeem items over the peak Christmas and New Year shopping periods, Chiu added.
