Although both agencies declined to comment when contacted by Media, the brand is believed to have been previously handled by several local agencies, and is now seeking a greater cohesion in its creative offering.
Huiyuan’s decision to review its account follows a recent deal to provide juice for more than 3,000 Wal-Mart outlets in the US, and earlier this year it raised more than HK$2.4 billion (US$307 million) in a listing through an initial public offering in Hong Kong. Annual sales reportedly topped Rmb 20 million (US$2.5 million) last year.
In January this year, it forged an alliance with MTV to sponsor the broadcaster’s ‘Style Gala’ event in Shanghai and other on-ground initiatives across the mainland.
