Huiyuan pitches China creative

BEIJING - China's largest fruit juice brand Huiyuan is reviewing its creative brief, with at least two agencies - Publicis and Saatchi & Saatchi - thought to be involved in the process.

Although both agencies declined to comment when contacted by Media, the brand is believed to have been previously handled by several local agencies.

Huiyuan’s decision to review its account follows a recent deal to provide juice for more than 3,000 Wal-Mart outlets in the US, and earlier this year it raised more than HK$2.4 billion (US$307 million) in a listing through an initial public offering in Hong Kong.

Annual sales reportedly topped 20 million yuan last year.