Huiyuan Juice inks sponsorship deal with MTV China

BEIJING - MTV Networks China and Huiyuan Juice, have formed a sponsorship alliance that will culminate in China's biggest fruit juice brand being the first sponsor of the 2007 MTV Style Gala in Shanghai.

by | 01/23/2007

The partnership is part of a new Huiyuan Juice campaign aimed at revamping its brand image and attracting more young consumers. The deal will underscore the sponsorships of the annual 2007 MTV Style Gala and Huiyuan First Listen, a five-minute daily segment on MTV China.

In addition, an on-ground element of the deal has the brand sponsoring all MTV China's events, making Huiyuan Juice the exclusive fruit juice supplier for MTV China throughout 2007. The partnership comes after Huiyuan first sponsored the 2006 MTV Style Gala.