Huaxia Bank’s Credit Card Center is a joint program between Huaxia Bank and Deutsche Bank, which acquired a 9.9 per cent stake of Huaxia Bank in 2006. The programme was launched in 2007, when the account was handled by Grey.
Daphne Lee from DDB Guoan Beijing, who led the pitch, commented, “Huaxia Bank’s competitors include China Merchant Bank, China Citic Bank, Commercial Bank of China, among others. But given its strategic alliance with Deutsche Bank, and its own local consumer insights, the client really wants to bring out this international expertise in their marketing this year.”
Daphne Lee from DDB Guoan Beijing, who led the pitch, commented, “Huaxia Bank’s competitors include China Merchant Bank, China Citic Bank, Commercial Bank of China, among others. But given its strategic alliance with Deutsche Bank, and its own local consumer insights, the client really wants to bring out this international expertise in their marketing this year.”
It is one-year contract, and DDB will be remunerated on a “return on investment” basis.
