Huawei selects Euro for global initiative

HONG KONG - Chinese telecommunications giant Huawei Technologies has selected Euro RSCG to launch a major new global branding initiative, after a pitch that reportedly included three other agencies.

The project will focus on building Huawei’s brand globally.

“We are highly experienced in developing brands and believe that the emerging brands are the future brands of the world,” said Euro RSCG regional CEO George Gallate.

“Our tech marketing experience with Intel, Dell and Microsoft helped. Huawei works across many areas and is very tech-driven, and our job is to make it associated with the highest end of technology.”