Incumbent network Fleishman-Hillard (F-H) is thought to be in the running for the business, along with at least two other networks.
Although F-H chiefs declined to comment when contacted by Media, it is understood a significant portion of the brief involves developing a corporate PR strategy, along with handling communications for the company’s various business lines.
A decision is expected early this month.
The decision to review its public relations brief comes hot on the heels of Huawei’s recent creative review, which saw Euro RSCG pick up the business (Media, 13 April) in a pitch which involved at least three other agencies. Euro has been tasked with developing a global branding initiative.