HSBC's global marketing chief steps down
Peter Stringham, head of global marketing for HSBC, will leave the bank in March next year making way for an as-yet-unnamed successor. <BR><BR> Stringham leaves after six years at HSBC, where he was instrumental in positioning it as the 'world's local bank' in a series of local advertising and marketing campaigns, and has helped build HSBC into one of the world's most recognised brands. <BR><BR> Stringham also consolidated the bank's advertising and marketing duties with a single lead worldwide marketing services group, with the appointment of WPP Group to cover HSBC's operations in 76 countries and territories.
