HSBC shifts Singapore b-t-l to JWT
HSBC has shifted its Singapore below-the-line business to JWT from sister WPP agency 141 Worldwide. The transfer consolidates the below-the-line creative with JWT's existing above the line remit, with both agencies being part of WPP's 'Team HSBC', charged with working on the bank's global advertising business since mid-2004. "As part of our commitment to Team HSBC, we will support the centralisation of the business in Singapore to JWT," said Bates/141 chief operating officer Matt Godfrey. JWT managing director Angus Fraser confirmed the appointment.
