The ‘Make your green mark’ drive, created by JWT, MindShare and Hill & Knowlton, will take place across the city, featuring sidewalk shrub sculptures and a hanging garden. People can join in the green movement by imprinting their hands on an electronic kiosk and be projected on LCD screen next to the garden. Print ads, outdoor advertising and local buses will also turn green as part of the initiative.
The card itself is part of an ongoing commitment whereby HSBC will donate 0.1 per cent of cardholder spending to begin a Green Roof for Schools programme in Hong Kong. “The campaign is making parts of the city green in surprising ways so that Hong Kong people will be encouraged to do their part in protecting the environment. It also promotes awareness of the ways the green credit card allows consumers to do things simply and easily which make the planet a better place for us all,” said Louisa Cheang, head of personal financial services for HSBC Hong Kong.
“Research had shown consumers in Hong Kong were concerned about green issues and were keen to do their bit for the environment, but didn't really know where to start.” explained Greg Sutcliffe, ECD of Team HSBC at JWT.
HSBC also sponsored the Hong Kong premiere last week of The 11th Hour, DiCaprio’s documentary examining environmental crises.
