Titled ‘Globe’ and created by JWT London, the year-long campaign further promotes HSBC’s brand positioning as ‘the world’s local bank’. The commercial begins in Istanbul with a boy staring at a globe in his room. After zooming into South America on the globe, the story expands to faraway places such as Mexico, Thailand, China and Poland. JWT has connected all the scenes in the commercial with a global map to communicate the notion that HSBC is the key to a world of opportunities.
Apart from airing on television, the commercial will also be seen on in-flight screens throughout Asia-Pacific.
Credits:
Project Globe
Client HSBC
Creative agency JWT London
Chief creative officer Axel Chaldecott
Executive creative directors Richard Baynham, Ian Gabaldoni
Agency producer Kate Taylor
Media agency Mindshare
Production company MPC
Exposure Television
