HSBC China partners with SMG for new media initiative

SHANGHAI - HSBC has launched a new media initiative as part of its TV sponsorship with Shanghai Media Group's China Business News (CBN) channel, including weekly sponsored interviews with HSBC experts on financial issues throughout 2011.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now