HSBC bluecasts consumers in Singapore

Digital outdoor specialist OneZeroOne has partnered with MindShare to launch a 'bluecasting' campaign for HSBC in Singapore. <BR><BR> Visitors to the IT show at the Suntec Convention Centre were sent a message encouraging them to visit the HSBC exhibition stand, giving them the opportunity to win a Motorola headset when they signed up for an HSBC credit card. The process, known as 'bluecasting', uses a mobile phone's Bluetooth capability to enable people to receive advertising messages directly on their phones.