Running on 10 sites in the central business district, along with 250 bus shelters across the island, the campaign features footprint stickers on bus shelter footpaths with the tagline 'Fitness@Work'. Other executions include ad visuals demonstrating exercise routines that commuters can try out while waiting for the bus. The HPB has also organised a bus shelter walk led by MediaCorp artiste Joanne Peh.
"The Health Promotion Board is always exploring new and innovative ways of promoting healthy living," said HPB head of marketing Johnson Seah. "We hope that through this campaign, all Singaporeans will realise how simple it is to achieve 30 minutes of physical activity everyday."
