Seperately, HP has also kicked off a global media review for two of its other business groups, both currently handled by ZenithOptimedia.
According to industry insiders, the pitch has begun on a global level but will move to Asia-Pacific through a focus in Singapore.
The review includes the media business for HP's corporate, personal systems group, plus its image and printing group businesses. The value of the business is upward of $200 million.
ZenithOptimedia has been the company's global media agency of record since 2004, operating in 90 countries for the technology company, and will be repitching for the business.