HP retains Publicis shops in Asia
Publicis Groupe has retained its hold on HP's personal systems group (PSG) Asia-Pacific advertising duties, following the conclusion of HP's global review. <BR><BR> McCann Erickson picks up the EMEA and US above-the-line business, while Publicis Dialog remains the below-the-line agency (Media, March 24). In an earlier phase of the review, Goodby Silverstein & Partners was named as global lead creative agency for HP PSG. In Asia, the business is hubbed out of Saatchi & Saatchi Singapore. At press time HP did not return request for comment.
