HP began the review late last year, which was expected to shortlist three agencies for each of its business units. A 30-page RFP was sent to a large number of agencies, before the adoption of a convoluted ‘grading’ process intended to shortlist submissions.
At present, HP’s regional PR is split between Burson-Marsteller and Hill & Knowlton. After the pitch began, Edelman was awarded HP’s US personal systems group account, displacing incumbent Porter Novelli.
