The brief was sent out to a select number of agencies last week and the first round of presentations took place on Monday. According to a source, the brief was “vague” and agencies were expected to conceptualise creative work based on their own definitions of e-marketing.
“There was no strong definition of what HP sees as e-marketing in the brief. The scope of work is also unclear. It’s probably a small part of their digital business,” said the source.
Currently, HP has several agencies managing its digital business in the region, one of which is Arc Worldwide.
