HP pitches China project

BEIJING - Hewlett-Packard (HP) has initiated a creative pitch for a project for its PC division, with Pubicis Groupe holding internal presentations between Saatchi & Saatchi, Publicis and Leo Burnett.

The initial briefing will be held this week, with the three agencies expected to make presentations shortly after. The decision to hold an internal review among the trio follows the migration of the regional creative business to Publicis (Media, 7 March) after several years of HP being handled by Saatchi & Saatchi.

HP did not return calls for comment at Media’s press time.