HP kicks off India campaign

HP has rolled out the India phase of its new Personal Systems Group (PSG) marketing platform, which was unveiled globally in May. <BR><BR> Indian designer Dilip Chabbria will endorse the TV ads, which use voice and hands to demonstrate the new tagline, 'The Computer is Personal Again'. Regionally, HP signed on Australian fashion designer Peter Morrissey (pictured) and Korean music producer Park Jin-Young this summer to endorse their market-specific campaigns.