How to make your organisation social media-ready

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of creating an organisation that is ready to fully exploit social media.

 

Is there a more challenging, exhilarating era in history to be a brand marketer We doubt it. Today’s organisations can reach consumers around the globe quicker and more cheaply than ever before and, with proper inspiration and brand purpose, inspire new brand advocates across the web 24 hours a day, 7 days a week, 365 days a year.

But from our perspective, most global marketing organisations are still grappling to make...

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