Rizwan Merchant
May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

Stills from recent campaigns in Pakistan.

The media sector is one of the most dynamic industries in Pakistan, having enjoyed an exponential boom since the start of 20th century that has mirrored growth in the global media landscape. This gro

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Sea shanty songs with a sobering stance

UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.

2 hours ago

Creative Minds: Virtue’s Nuno Dores loves hardcore ...

The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.

3 hours ago

WPP acquires Australia-based martech agency Bower ...

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

6 hours ago

AI-driven synthetic media: Too real for comfort?

Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.