How Linkedin has changed Singapore networking

The great thing about social media is that everything is measurable. Every connection, every re-post, every like, every comment all tracked. It makes social media the most ROI orientated and results orientated form of B2B marketing there is. It’s why some marketers prefer to still focus on off line marketing not social marketing…..you can’t track a TV advert, poster or print ad in quite the same way.

by Chris Reed

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