Staff Writer
Sep 11, 2018

How industry leaders in Hong Kong are finding stability

21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.

How industry leaders in Hong Kong are finding stability
PARTNER CONTENT

 
On 21 September Campaign Asia Pacific is partnering with WE Communications for a morning of intrigue—deep-diving into the tidal forces affecting brands in today's world including: tech-driven business models, heightened consumer expectations, unpredictable government regulations and excitable financial markets.
 
Since kicking off in 2017, WE Communications’ Brands in Motion report has lifted the lid on how brands create stories and adapt at the speed of consumer expectations. 2018's correlating event will dig further into those stories, and provide real-world examples and practical insight into their wins and fails.
 
 
Agenda
 
08.15 Registration & refreshments
 
08.45 Opening remarks
 
08.55 Brands in Motion: The report
 
Which industries have seen the greatest movement and disruption in the last year
and are staying at the cutting edge of change? WE Communications’ award-winning
Brands in Motion study quantifies and analyses ever-shifting consumer perceptions
at multiple touchpoints—from geography and category to competition and
stakeholders—to better understand how brands can manage their motion relative to
the forces pressuring them. This year, it’s even bigger: eight markets, eight
categories, and more than 25,000 consumers and B2B decision-makers were
surveyed. In this session, WE Comms lifts the lid on the results and looks at how
brands can adapt as quickly as the consumers around them.
 
09.45 Panel discussion: Keeping up with the new consumer
 
The new consumer is socially-conscious and looking for a brand’s purpose as well as
their own. They have exponential expectations in this era of responsibility, requiring
brand innovation to be functional, ethical, and foster stability. Does the brand share
the same values? Emotionally, the consumer might be engaged but are the product, message and values aligning with the consumer’s own view? Where emotional marketing once conquered all, are we moving towards a world where rationality triumphs in the eyes of the consumer? In this panel discussion, Campaign Asia Pacific's Southeast Asia editor Faaez Samadi brings together industry thought leaders Fiona Tin, marketing & communications director at TimeVallée, and Alan VanderMolen, president at International WE to explore the opportunities the new consumer brings to brand purpose.
 
10.25 Campaign Asia-Pacific & WE Comms closing remarks
 
10.30 End of event
 
 
If you would like to apply for a place in the audience, please contact:

Iris So

Project Coordinator

Iris.So@Haymarket.asia

+852 3175 1911

VIP places are limited and exclusive to brand marketers.
 
Speaking opportunities are also available.
 
UPDATE 19/09: Seats are currently filled for the event and registrations are closed. If you missed date, make sure to keep in the loop on our events page for similar upcoming event and networking opportunities.

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