How can staid German brands act more Chinese?
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
by Jenny Chan 陳詠欣
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
by Jenny Chan 陳詠欣