Hong Leong Bank taps Mediavest Malaysia for $8.4 million media business

KUALA LUMPUR - Leading Malaysian bank Hong Leong Bank has appointed Mediavest Malaysia to handle its media planning and buying in Malaysia following a competitive pitch, according to a source close to the pitch.

by Byravee Iyer | 07/09/2013

Hong Leong Bank selects Starcom for planning and buying

In addition to incumbent OMD, Maxus and Carat are believed to have taken part in the review.

The move is a big departure for the banking giant, which was previously thought to have a strong relationship with OMD. In 2009, it even appointed OMD to oversee its media business in Vietnam. OMD did not immediately respond to queries from Campaign Asia-Pacific.

Hong Leong recently announced that it has appointed Tan Kong Khoon as group managing director and CEO effective 1 July.