Hong Kong's first Red Bull Soapbox Race showcases flair, creativity and exhibitionism

Over 35,000 spectators gathered at To Shek Street in Sha Tin on 14 October to watch Hong Kong's first Red Bull Soapbox Race, billed as the city's craziest day out. Speed junkies, party-goers, friends and families watched 44 teams dressed in outrageous 'Soapbox cars' and costumes, as the man-powered soapboxes made their way down the twisting and bumpy track.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now