Total adspend reached almost HK$22 billion (US$2.8 billion), including new media - the first time that Admango has included IPTV, online and outdoor TV in its data.
Banking, pharmaceuticals and food remained the top three biggest ad spenders. Signficantly, the travel and tourism, and retail categories saw impressive growth of 25 and 23 per cent, respectively.
HSBC remained the SAR’s biggest advertiser, but second-ranked PCCW made a major jump, spending 72 per cent more than in 2006. McDonald’s rounded out the top three for TV and newspapers retained the lion’s share of spend at 36 and 32 per cent respectively; however both saw their proportion of total spend drop. TV accounted for 39 per cent in 2006, while newspapers received 33 per cent.
The difference is explained by the inclusion of new media in the data, which accounted for 3.6 per cent of total adspend – Yahoo leading the way with over half of this segment.
