Hong Kong gets more action - AXN-style! - Sponsored by AXN

<p>AXN - the world's first and only all-action and adventure </p><p>television network - can now be seen exclusively on Hong Kong's CABLE TV </p><p>channel 27. </p><p><BR><BR> </p><p>AXN, a Sony Pictures Entertainment channel offers 100% action and </p><p>adventure programming - Asia's top-performing entertainment genre. </p><p><BR><BR> </p><p>Launched at midnight on 9 August, AXN broadcasts in English with Chinese </p><p>subtitles. Its program format features all action-adventure movies and </p><p>TV series, action-adventure lifestyle and reality programming, the </p><p>latest Japanese action anime and extreme sports. </p><p><BR><BR> </p><p>AXN's September blockbuster action-only movie line-up at 10pm daily </p><p>includes Double Team (Jean-Claude Van Damme & Dennis Rodman), </p><p>Futuresport (Wesley Snipes & Vanessa Williams), Desperado (Antonio </p><p>Banderas & Salma Hayek), Boyz N the Hood (Cuba Gooding Jr & Ice Cube) </p><p>and Jerry Maguire (Tom Cruise). </p><p><BR><BR> </p><p>Primetime action series at 9pm include Asia-premiere titles Relic </p><p>Hunter, starring leading Hollywood actress Tia Carrere, </p><p>suspense-thriller Profiler, the Gene Roddenberry sci-fi creation Earth: </p><p>Final Conflict, Pacific Blue and The Net. </p><p><BR><BR> </p><p>In an action-packed and colourful launch ceremony, AXN Managing Director </p><p>Todd Miller and CABLE TV Chairman, Stephen Ng, were joined by the stars </p><p>of the made-for-Asia TV action series, Charlie's Angels, set to premiere </p><p>exclusively on AXN, CABLE TV, in early 2001. </p><p><BR><BR> </p><p>Also appearing at the launch were athletes from the two Hong Kong teams </p><p>in this year's Eco-Challenge - the world's most grueling </p><p>adventure-endurance race that was held in Sabah, Malaysia, from August </p><p>20 to September 1. </p><p><BR><BR> </p><p>AXN holds international broadcast rights for the Eco-Challenge program - </p><p>a four-part hour-long mini-series which will be produced from hundreds </p><p>of hours of footage, and will premiere in April 2001. "AXN will focus on </p><p>the Asian teams, keeping pace with them throughout the 13-day race and </p><p>bringing viewers intimate behind-the-scenes footage as the racers </p><p>struggle with fatigue, hunger, pain and mental exhaustion," said Mr </p><p>Miller. </p><p><BR><BR> </p><p>Other adventure attractions coming to AXN soon include Mild Seven </p><p>Outdoor Quest, North Face Expedition, Silverstone 4 x 4 Rally of Asia - </p><p>The Millennium Run and Seven Summits. </p><p><BR><BR> </p>

AXN - the world's first and only all-action and adventure

television network - can now be seen exclusively on Hong Kong's CABLE TV

channel 27.



AXN, a Sony Pictures Entertainment channel offers 100% action and

adventure programming - Asia's top-performing entertainment genre.



Launched at midnight on 9 August, AXN broadcasts in English with Chinese

subtitles. Its program format features all action-adventure movies and

TV series, action-adventure lifestyle and reality programming, the

latest Japanese action anime and extreme sports.



AXN's September blockbuster action-only movie line-up at 10pm daily

includes Double Team (Jean-Claude Van Damme & Dennis Rodman),

Futuresport (Wesley Snipes & Vanessa Williams), Desperado (Antonio

Banderas & Salma Hayek), Boyz N the Hood (Cuba Gooding Jr & Ice Cube)

and Jerry Maguire (Tom Cruise).



Primetime action series at 9pm include Asia-premiere titles Relic

Hunter, starring leading Hollywood actress Tia Carrere,

suspense-thriller Profiler, the Gene Roddenberry sci-fi creation Earth:

Final Conflict, Pacific Blue and The Net.



In an action-packed and colourful launch ceremony, AXN Managing Director

Todd Miller and CABLE TV Chairman, Stephen Ng, were joined by the stars

of the made-for-Asia TV action series, Charlie's Angels, set to premiere

exclusively on AXN, CABLE TV, in early 2001.



Also appearing at the launch were athletes from the two Hong Kong teams

in this year's Eco-Challenge - the world's most grueling

adventure-endurance race that was held in Sabah, Malaysia, from August

20 to September 1.



AXN holds international broadcast rights for the Eco-Challenge program -

a four-part hour-long mini-series which will be produced from hundreds

of hours of footage, and will premiere in April 2001. "AXN will focus on

the Asian teams, keeping pace with them throughout the 13-day race and

bringing viewers intimate behind-the-scenes footage as the racers

struggle with fatigue, hunger, pain and mental exhaustion," said Mr

Miller.



Other adventure attractions coming to AXN soon include Mild Seven

Outdoor Quest, North Face Expedition, Silverstone 4 x 4 Rally of Asia -

The Millennium Run and Seven Summits.