Fluid Design and Marketing, which won the brief to rebrand Hong Kong’s popular Cricket Sixes event three weeks ago, will also redevelop the tournament’s online presence and create a promotional print campaign to break on 1 October.
Simon Squibb, Fluid Hong Kong managing director, said the agency had been tasked with creating an exciting feel for the tournament. “We wanted to make the Sixes appeal to non-cricket fans and get them excited about the event.
It’s a fast-moving game, so we wanted to take it away from that rigid imagery that cricket usually has and inject a more social and vibrant feel into it,” he added.
