Developed by DDB, the ad reads, ‘don’t let dad spend his life in a toilet’. As the fourth most common cancer for men in Hong Kong, the disease causes progressive discomfort in the urethra. However, people tend to disregard the signs until the problem is too late. The campaign features famous Hong Kong actor Lam Suet.
The campaign purposely launched close to Father’s Day to generate more buzz among families. “Given the increase and prevalence of prostate cancer in Hong Kong, we strongly believe in the importance of this campaign, and were eager to offer pro-bono support to the Hong Kong Cancer Fund,” said Jasmine Tsang, account director at Carat Hong Kong.
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Credits:
Project Prostate Cancer Campaign
Client Hong Kong Cancer Fund
Creative agency DDB, Hong Kong
Executive creative director Ruth Lee
Copywriter Paul Chan, Jay Lee
Art directors O’Poon, Fei Leung, Arra Tang, Fenris Kau
Media agency Carat
Production company Threetwonne Film Production Ltd
Exposure Television, print, outdoor, radio, online
