M&C Saatchi has been tasked with advertising, planning and brand strategy, as Hong Kong Broadband seeks to step up its communications efforts around its wholly-owned and developed high-speed fibre optic network.
“They have invested so much in building infrastructure, so now they’re really ready to roll, they want to do it in a big way.”
Hong Kong Broadband has been present in the market for seven years, and competes with other telecoms players, particularly PCCW.
