Based around the slogan ‘That’s Ridiculous!’, which taps an old 80s Cantonese pop tune, the new M&C Saatchi-developed drive attempts to capture the outrage of consumers that are not using fibre-optic broadband.
“Consumers don’t need more rational reasons why broadband via phone line is bad, they simply need to start feeling that it’s way past time to move on,” said M&C Saatchi ECD Simon Handford.
The TV work seems the rallying cry brought to life as one character after another, while other executions include print, outdoor and online.
Hong Kong Broadband launches "Ridiculous" push
HONG KONG - Hong Kong Broadband Network has launched the second phase of its campaign to persuade consumers that its service offering is considerably faster than key rival, and market leader, PCCW.
