James Tien, HKTB chairman, led a delegation to Macau last month to hold discussions with
local officials.
He said: “During our meeting we touched on setting up regular communication channels
between the business tourism industry of Macau and Hong Kong, launching joint initiatives
on multidestination marketing and working on training industry professionals.
“The discussion was a constructive one and we are delighted to have achieved a consensus on these initiatives.”
Both the Macau Government Tourist Office (MGTO) and the HKTB agreed to establish regular
communication channels and organise quarterly marketing meetings, while the overseas
offices of both organisations will strengthen joint coordination efforts.
On arrangements of multidestination marketing, the two organisations will target long-haul markets and work together on the existing platform of the Guangdong, Hong Kong
and Macau Tourism Marketing Organisation, so as to further promote the region as an
international destination.
For the short-haul markets, MGTO and HKTB will jointly launch a new multi-destination
package themed around world heritage.
The package will cover attractions such as the historic centre of Macau, the Diaolou clusters in Kaiping, Guangdong, and the Hung Shing Temple in Kau Sai Chau, Hong Kong, which was awarded the Outstanding Cultural and Heritage Restoration Project in the 2000 UNECSO Asia
Pacific Heritage Award.
Hong Kong and Macau strengthen meetings and incentives relationship
HONG KONG Officials from both the Hong Kong Tourism Board (HKTB) and Macau Government Tourist Office (MGTO) have agreed to strengthen business tourism ties between the two cities.
