Hong Kong adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.









Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Fortune Pharmacal Coltalin-GP Extra In-house/In-house 84%
2 (10) Panadol Extra Cold & Flu Pills Ogilvy & Mather/MediaCom 83%
3 (-) Sensodyne Toothpaste Grey/MediaCom 82%
4= (-) Promise Finance Personal Loan Asatsu DK/Asatsu DK 81%
4= (7=) McDonald’s 24 Hour McDelivery DDB/OMD 81%
6= (-) Advance Pharmaceutical Neosed Tablet WHIM Advertising/In-house 76%
6= (-) Hisamitsu Salonpas Patch Asatsu DK/Asatsu DK 76%
6= (7=) Colgate 360 Toothbrush Y&R/MEC 76%
9 (-) Panadol Cold & Flu Hot Remedy Ogilvy & Mather/MediaCom 75%
10= (-) Accen Shampoo In-house/In-house 71%
10= (-) Ribena Blackcurrant Juice Drink Grey/MediaCom 71%
10= (-) Coca-Cola Coke McCann-Erickson Guangming/Universal McCann 71%
13= (-) Mead Johnson Enfagrow A+ Saatchi & Saatchi/Starcom 69%
14 (-) Lion Top Laundry Products In-house/In-house 68%


 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

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