Hong Kong Adwatch

Korea's fixation with plastic surgery is changing the face of its ad talent. Q: which of the following Hong Kong advertisements have you seen or heard of recently? Account Agency/TV buyer % 1 Coltalin Fortune Ad/Fortune Ad 95 2 Aji Ichiban Oxygen Media/Inhouse 93 3 SK-II/SKII Leo Burnett/Starcom 91 4 TVB Jade Inhouse/Inhouse 88 5 Cathay Pacific McCann Erickson/Universal McCann 87 6 McDonald's DDB/OMD 86 7 Promise Finance Asatsu DK/Asatsu DK 86 8 Enfapro A+, Enfagrow A+, Enfakid A+ Saatchi & Saatchi/Starcom 85 9 PCCW HKT Communion W/MindShare 84 10 Sewame Inhouse/Inhouse 83 11 Zici Pearl Bathing Lotion Inhouse/Inhouse 82 12 Olay Leo Burnett/Starcom 81 13 Crest Saatchi & Saatchi/Starcom 80 14 Wing On Travel Inhouse/Inhouse 79 15 Golden Resources Development Inhouse/Inhouse 78 16 Rseame Inhouse/Inhouse 76 17 Neutrogena DDB/Universal McCann 75 18 Rejoice shampoo & conditioner Leo Burnett/Starcom 75 19 HSBC credit cards, investment services JWT/Maxus 70 20 3M Triangle/Carat 69 Adwatch research was conducted in last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Harold Lee: 852-2830-2598. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668.