HONG KONG ADWATCH: The industry analysis of advertisement recall

Q: which of the following Hong Kong advertisements have you seen or heard of recently? Account Agency/TV buyer % 1 Aji Ichiban Oxygen Media/In-house 92 2 Opal (One Minute Treatment & Shower Foam) In-house/In-house 90 3 Clairol Herbal Essence Leo Burnett/Starcom 89 4 Coltalin-GP In-house/In-house 89 5 NOW Broadband TV Communion W/Zenith Media 89 6 Panadol Cold & Flu Hot Remedy Ogilvy & Mather/MediaCom 89 7 Eagle's American Ginseng Tea Ping Cheng Advertising/In-house 88 8 Tai Tai Beauty Essence McCann Health Brands/McCann Health Brands 88 9 PCCW HKT fixed-line services McCann-Erickson Guangming/ Universal McCann/Zenith Media 86 10 SKII, De-Wrinkle Active Leo Burnett/Starcom 85 11 Wellcome supermarket McCann-Erickson Guangming/ Universal McCann 85 12 Country Garden, Phoenix City In-house/In-house 84 13 Wing On Travel In-house/In-house 84 14 McDonald's DDB/OMD 81 15 Pantene Pro-V Grey/Starcom 80 16 Advance Pharmaceutical In-house/In-house 80 17 Agile Garden In-house/In-house 80 18 Linguaphone World Sky Advertising/Lucky Media 80 19 Promise Finance Personal Loans Asatsu DK/Asatsu DK 79 20 Fairwood Interface Communications/ Interface Communications 78