Q: which of the following Hong Kong advertisements have you seen or
heard of recently?
Account Agency/TV buyer %
1 Clairol Leo Burnett/Starcom 87
2 Promise Finance Asatsu DK/Asatsu DK 85
3 Crest Saatchi & Saatchi/Starcom 84
4 Advance Pharmaceutical In-house/In-house 81
5 Olay Saatchi & Saatchi/Starcom 79
6 Nissin Foods Asatsu DK/Asatsu DK 79
7 Sewame In-house/In-house 78
8 Vidal Sassoon Leo Burnett/Starcom 78
9 McDonald's DDB/OMD 77
10 Aji Ichiban NewsComm/In-house 77
11 Ausnow In-house/In-house 77
12 Head & Shoulders/H&S Saatchi & Saatchi/Starcom 77
13 PCCW HKT/Pacific Communion W/MindShare 74
Century CyberWorks
14 Neway Karaoke In-house/In-house 73
15 Aeon Credit Service In-house/In-house 72
16 Linguaphone World Sky Advertising/Lucky Media 71
17 SK-II/SKII Leo Burnett/Starcom 70
18 Pantene Grey/Starcom 70
19 Mead Johnson Saatchi & Saatchi/Starcom 69
20 Nestle McCann/MindShare 64
Adwatch research was conducted in last month as part of AsiaBUS, a
monthly omnibus survey of 1,000 adults by Synovate - Tammy Ko:
852-2839-0687. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.